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ANN ARBOR, Mich. - The University of Michigan is taking a lead role in an innovative new research study aimed at helping people quit smoking on their own terms.

The study - 'Calling it Quits' - is funded by the National Cancer Institute and conducted by the NCI's Cancer Information Service. 'Calling it Quits' - developed by a group of researchers comprising the Cancer Information Service Research Consortium - offers people who want to quit smoking a free and convenient way to get the help and support they need. The U-M Health System's Health Media Research Laboratory is part of CISRC and is the lead site on the 'Calling it Quits' study.

Cigarette smokers who are at least 18 years old and want to quit during the next six months are asked to call the Cancer Information Service's 1-800-4-CANCER line where they will speak with a trained cancer information specialist about their smoking history and habits. They will then receive printed follow-up materials through the mail. The materials guide the would-be nonsmoker through the difficult process of quitting and provide strategies for dealing with the challenges involved with quitting.

"As bad as smoking is to your health, it can be a very tough thing to give up," says Vic Strecher, Ph.D., M.P.H, associate director in the U-M Comprehensive Cancer Center. "Most smokers would like to quit, but want to do so on their own. The Cancer Information Service program gives them an easy, self-help way to quit for good."

Strecher is principle investigator on the 'Calling it Quits' study, which is being conducted at five regional Cancer Information Service offices, located at medical centers across the United States.

The CISRC also is currently running studies on colorectal cancer screening, and increasing consumption of fruits and vegetables for cancer prevention.

One simple call to 1-800 4-CANCER can start today's smoker on a plan of action to become tomorrow's non-smoker.


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Speak with a Cancer nurse: 1-800-865-1125