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Pink light bulbs support breast cancer research

University Hospital to go pink on Oct. 12 as part of global campaign

-added 09/25/09

Ann Arbor - Mood-lites® and The University of Michigan Comprehensive Cancer Center are proud to partner with The Estée Lauder Companies' Breast Cancer Awareness Campaign's Global Landmark Illumination Initiative to illuminate University Hospital in pink lights to raise awareness about the importance of breast health and early detection.

Pink light bulbs support breast cancer research

If a breast cancer is found early, it's 98% curable

The University of Michigan's University Hospital will be lit pink on the evening of Monday, Oct. 12, as part of The Estée Lauder Companies' 10th anniversary of its Global Landmark Illumination Initiative, a worldwide initiative during Breast Cancer Awareness Month to raise awareness for breast health and the importance of early detection.

The lighting represents a collaboration with Michigan-based company Mood-lites and the Estée Lauder Companies' Breast Cancer Awareness Campaign.

This partnership will raise awareness and money for breast cancer research as the community turns pink with Mood-lites. Mood-lites will donate a portion of sales from the pink bulbs to the Breast Cancer Research Foundation. The University of Michigan Comprehensive Cancer Center is joining in this initiative, the goal of which is to shine a light on the importance of breast cancer research to find a cure.

"The goal of the Global Landmark Illumination Campaign is to bathe the world in pink lights during October to send out the message to women everywhere to have their breasts checked regularly. Women and men need to know that if a breast cancer is found early, it's 98% curable. We are also very grateful that Mood-lites is raising funds for The Breast Cancer Research Foundation to find a cure," says Evelyn H. Lauder, senior corporate vice president of the Estée Lauder Companies, and founder and chairman of the Breast Cancer Research Foundation.

"Breast cancer remains a massive health concern for American women and for women around the world. With the support of the Breast Cancer Research Foundation, we are able to eliminate obstacles and rapidly accelerate our research to produce huge improvements for the detection and treatment of breast cancer," says Sofia Merajver, M.D., Ph.D., co-director of the Breast Oncology Program at the U-M Comprehensive Cancer Center.

U-M students from the group University Students Acting Against Cancer will also be participating in the effort to sell pink light bulbs.

"I am thrilled that we are getting U-M students involved in the Brighten Our World Campaign for the Breast Cancer Research Foundation. All too often as students we get wrapped up in our lives, our grades and our drama, but this gives us the opportunity to give back to a cause that is near and dear to all of our hearts and affects so many innocent people," says USAAC President Rachel Wilson.

This illumination provides an innovative and unique way to raise money and awareness for breast health and early detection. This year, the Mood-factory is donating to the Breast Cancer Research Foundation 50 cents for each Sassy Mood-lite sold in its online shop and 20 cents for each light sold through wholesalers or retailers. Nonprofits, government agencies, corporations or communities can purchase Mood-lites at wholesale prices and resell them in their communities keeping the profits for their charity.

Mood-lites can be purchased by visiting www.brightenourworld.com and viewing the calendar to see locations, dates and times for sale in the area. You can also e-mail info@brightenourworld.com, rlwilson@umich.edu, or call 866-353-MOOD (6663). Mood-lites are manufactured by Innovative Analysis, Inc., headquartered in Ann Arbor.

The Breast Cancer Research Foundation was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and translational research. The foundation supports scientists at top universities and academic medical centers worldwide, including at U-M, who are conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime. A minimum of 85 cents of each dollar donated to the foundation goes directly to breast cancer research and awareness programs. For more information visit BCRF's web site.

 

Written by Nicole Fawcett

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Please Note: The articles listed in the Cancer Center's News Archive are here for historical purposes. The information and links may no longer be up-to-date.