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17th annual breast cancer fund-raiser scheduled for Oct. 15

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U-M's Breast Oncology Program selected as beneficiary of televised shoe sale

-added 8/13/10

Ann Arbor -Shoe purchases made during an annual televised breast cancer fund-raiser will warm the hearts and soles of shoppers while supporting cancer research at the University of Michigan.

QVC and the Fashion Footwear Association of New York are once again teaming up to host QVC Presents "FFANY Shoes on Sale®," a televised charitable shoe sale benefiting breast cancer research and education programs. The 17th annual event is scheduled to air live on QVC on Friday, Oct. 15 from 7-10 p.m. ET.

A portion of the event's net proceeds are earmarked for the University of Michigan Comprehensive Cancer Center's Breast Oncology Program - one of eight programs nationwide selected as this year's beneficiaries.

Viewers will be able to purchase shoes offered at half the manufacturer's suggested retail price during the event, selecting from more than 100,000 pairs of shoes.

Those looking to get a head start on their shoe shopping can visit the QVC Presents "FFANY Shoes on Sale" website available on QVC.com and browse through a special selection of shoes available for purchase ahead of the broadcast.

U-M's Breast Oncology Program has received $3.3 million from this event since 2001.

About the Fashion Footwear Charitable Foundation

The Fashion Footwear Charitable Foundation was created to support ongoing research and education programs in the fight against breast cancer and is supported by members of the Fashion Footwear Association of New York (FFANY). Donated footwear is sold on live television through QVC during the Fashion Footwear Charitable Foundation's annual charity benefit, QVC Presents "FFANY Shoes on Sale." Net proceeds are distributed to leading breast cancer research and education institutions across the United States, including beneficiaries for the 2010 event:

The Fashion Footwear Charitable Foundation makes its home at 1414 6th Avenue, Suite 203, New York, NY 10019, www.FFANY.org.

About QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 200 million homes worldwide. The company's Web site, QVC.com, is ranked among the top general merchant Internet sites. With operations in the United Kingdom, Germany, Japan and Italy, West Chester, Pa.-based QVC has shipped more than a billion packages in its 23-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

About the University of Michigan Comprehensive Cancer Center

The University of Michigan Comprehensive Cancer Center provides its patients comprehensive diagnostic, treatment and support services in an environment that reflects our mission: the conquest of cancer through innovation and collaboration. The Breast Oncology Program consists of both laboratory and clinical investigators who work together to translate exciting ideas and observations from the laboratory to the clinic to further advance evaluation and treatment of patients at risk for or diagnosed with breast cancer. Call the U-M Cancer AnswerLine™ at 800-865-1125.

 

Written by Heather Guenther, contact at email or by phone: 734-764-2220.

 

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